Home Staging – Top 4 Myths

Home Staging

Home Staging is a term that anyone considering selling their home has come across. The staging of your home can be one of the biggest determining factors for a prospective buyer viewing your home, because you only get one chance to make a great first impression! As a Realtor® with the Accredited Staging Professional Designation, I can attest to just how big of an impact a professional home staging can make.

 

ASP Home Staging Sales Success Rate

 

As of 2015, the Accredited Staging Professionals (ASP) at StagedHomes.com report a Sales Success Rate of 95% of ASP Staged Homes selling in 29 days or less! The average time on market for a home with a home staging completed by an accredited staging professional is 11 days or less, compared to the 90 days or more for non-staged homes. With a success record like that, what is stopping anyone from having their home staged by a professional? Here’s 4 Home Staging Myths that may have something to do with it:

 

Home Staging Myth 1: Staging is Decorating

Fact: Staging is NOT decorating or design! Decorating & design is personalizing, while staging is de-personalizing and preparing a house for the unknown buyer! That is why it is key that you hire someone with training specifically on how to prepare a house for sale.

The Accredited Staging Professional Designation (ASP) is the ONLY nationally recognized professional designation for Home Staging. Make sure you are working with someone who has this professional designation when selecting a qualified Home Stager.

Tip: When the focus of the Staging becomes about things and not your house, then you are working with a decorator and not a trained Stager. An ASP Stager can use existing items in a house and their creativity to properly Stage a house for sale.


Home Staging Myth 2: Staging Costs Too Much

Fact: Staging is an investment in getting a house sold and the investment in Staging is always less than a price reduction. An ASP Stager has been trained to work with a Sellers’ budget and time frame to property Stage a house. We like to ask our clients, “Can you afford NOT to Stage?”. When compared with the other costs associated with the sale or purchase of a home, Staging is very reasonable. In most markets, a Staging report detailing what needs to be done to Stage the house for sale is less than the appraisal or Home Inspection reports.

I personally hold the Accredited Staging Professional Designation and do not charge for this service when you list your home with me! As a licensed Realtor®, I saw the impact that staging a home makes and made it part of my service package offered to all my clients!


Home Staging Myth 3: All I Need Are Lights, Flowers & Music

Fact: Lights, flowers, and music are great for showing a house, but that is not Staging. Staging requires an objective and professional assessment of a house’s strengths and challenge areas, and solutions to help buyers fall in love with what they see. This requires more than just flowers and music to achieve – it requires an Action Plan! An ASP can help you with a Success Plan for getting your house Staged & Sold!


 

Home Staging Myth 4: I Can Just Watch One of Those Shows

Fact: The shows on HGTV and similar channels may give you an idea about what may need to be done to prepare your house to sale, but you cannot truly be objective in a house that you are living in and need a 3rd party independent opinion to get it properly Staged. ASP’s have the experience and ideas to help sellers get their houses ready for listing and, as a Realtor® as well, I have the experience and skills to get your home sold!

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